Meta or Google? Every business owner asks this. We compare them with real numbers for the Egyptian market.
"Should I spend on Facebook or Google?" — one of the most common questions on MindHub. The truth is there's no single answer, because each platform has different strengths. Let's compare in detail.
Meta Ads (Facebook + Instagram)
Strengths: Strong demographic targeting by age, interests, behavior, and location. Visual content performs well. Lower CPM in Egypt (30-60 EGP). Powerful retargeting via Meta Pixel.
Weaknesses: Lower purchase intent — users aren't searching for your product. Algorithm changes can affect performance unpredictably.
Google Ads (Search + Display + YouTube)
Strengths: High purchase intent on Search. Ads appear exactly when someone searches for your service. YouTube reaches 30M+ Egyptian users.
Weaknesses: Higher CPC (20-50 EGP in competitive verticals like real estate and education). Requires more expertise in keyword selection and ad copy.
When to use each
- Brand awareness, new products: Meta
- Services people search for: Google Search
- Retargeting site visitors: Meta
- Video/UGC campaigns: Meta + YouTube
- E-commerce direct sales: Both
Egyptian market benchmarks (2026)
- Meta CPM: 30-80 EGP | Meta CPC: 2-10 EGP
- Google Search CPC: 5-50 EGP | YouTube CPV: 0.5-3 EGP
- Average ROAS on Meta: 3-6x | Google Search: 4-8x
Our advice: use both
The best strategy combines both: Meta for awareness and interest (top of funnel), Google for capturing existing demand (bottom of funnel). On MindHub, many top agencies manage both platforms together.