Almasria Real Estate: +189% qualified Instagram leads in 6 weeks
A MindHub-listed real estate agency built a paid Instagram funnel for New Cairo inventory that beat every other Almasria channel on conversion.
The challenge
Almasria relied on brokers and LinkedIn outreach to source interest for their New Cairo inventory, but qualification was slow (7–10 days per lead) and expensive (more than EGP 400 per qualified lead). Marketing wanted to open an Instagram Ads channel but had no in-house media buying expertise, and every agency they met demanded a six-figure annual retainer.
The approach
- 1Hired Bright Lane Media via MindHub on a 6-week sprint with zero setup fee.
- 2Built a lead funnel: Reels with 4 angles (young family, investor, newlywed, retiree) → 4-question pre-qualifier form → WhatsApp follow-up within 10 minutes.
- 3CRM automation (HubSpot) routing every lead to the nearest broker, with a 2-hour SLA.
- 4A/B tested creative every 72 hours and refreshed the offer (0% down, 8-year payment plan) weekly.
- 5Weekly close-the-loop reviews with Almasria’s sales team to tie spend → tour → signed contract.
The results
After 6 weeks: 2,421 raw leads, 1,287 qualified (53%), 283 toured the site, 47 signed contracts. Cost per qualified lead dropped to EGP 38 (vs. 400+ before), and total ROAS hit 5.8x on a 250K EGP ad budget.
“We used to think real estate couldn’t be sold on Instagram. Turns out the problem was the funnel, not the channel. The MindHub agency built us a real lead engine in 6 weeks.”
— Mona Refaat
Marketing Director, Almasria Real Estate
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