MaxDeals: 47% Black Friday conversion lift with a UGC + paid ads stack
A Gulf e-commerce store layered UGC + retargeting before Black Friday and posted the biggest single sales day in its history.
The challenge
Last year MaxDeals spent SAR 300K on Black Friday but CVR plateaued at 1.8% and many ads were blocked by iOS 14 tracking issues. The in-house creative team had no bandwidth to produce 18 assets in 4 weeks, and leadership warned: "either we find cost-effective alternatives or we kill the campaign."
The approach
- 1Hired 6 UGC creators via MindHub, each producing 3 assets across different categories (fashion, tech, home, sports, beauty, kids).
- 2Built a creative system: 3-second hook → discount reveal → social proof → CTA. Every asset followed the same structure.
- 33-stage funnel: prospecting (raw UGC) → middle (lifestyle + product) → BOFU (urgency + countdown).
- 4Stitched together Meta Conversion API + Google Enhanced Conversions to close the iOS 14 measurement gap.
- 5Retargeting cohorts based on scroll depth and time-on-site, not just page views.
The results
Black Friday day: SAR 1.4M in 24h (2.1x previous best), CVR climbed to 2.65% (+47%), AOV up 38% thanks to UGC-backed bundle offers showing creators using multiple products. 5 of the 18 assets drove 72% of revenue.
“UGC didn’t just cut production cost — it lifted CVR. People trust a real creator more than a production studio. MindHub got us in front of all 6 in under a week.”
— Rashed Al-Otaibi
Founder, MaxDeals
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