GreenLeaf Pharma: full brand identity in 14 days with a MindHub freelancer team
An Egyptian pharma startup launched three new SKUs after building its brand identity, kit, and packaging design in just two weeks.
The challenge
GreenLeaf needed a complete identity before launching 3 SKUs (vitamins, omega-3, collagen) into Seif Pharmacies and Fawry within 3 weeks. Budget capped at EGP 80K, timeline brutal, and every agency they met said "two months minimum" or quoted SAR-equivalent quarter-million budgets. No in-house designer existed.
The approach
- 1Hired 4 MindHub freelancers: brand strategist, logo designer, packaging designer, motion designer.
- 2Day 1-3: brand strategy workshop + competitive audit, locking the positioning ("evidence-based supplements for the active Egyptian").
- 3Day 4-7: logo, brand mark, palette, typography. Direction approved within 48 hours.
- 4Day 8-11: packaging for 3 SKUs + print-ready dielines, coordinated with the printer.
- 5Day 12-14: 42-page brand guidelines + social templates + 6-second motion intro.
The results
The full identity shipped in 14 days for EGP 78K. All 3 SKUs launched on schedule in Seif Pharmacies, and 92% of post-purchase survey respondents recalled the brand by name within a month. Packaging was featured at Cairo Pharma Expo and won "Best New Entrant 2026."
“Every agency we met said 14 days was impossible. The MindHub team shipped — and we outperformed competitors on shelf appeal from day one.”
— Dr. Heba Saad
Co-founder, GreenLeaf Pharma
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